Love Horse® is a dating and friendship site designed for horse and country singles.
It’s also an online community for horse and country lovers who just want to chat about their favourite equestrian topics and to meet up for riding and other country sports.
There are sites for satire enthusiasts, of course, but also for zombie-lovers, objectivists, and people living the mullet life-style.
An observer could be forgiven for thinking that the fast-growing industry is becoming increasingly fragmented. A smaller and smaller number of companies are controlling a greater and greater share of the market.
Data confirms: “It’s kind of a waste of time anyway asking people what they want anyway,” Brooks says.