You should check if the dating site you are using is a member of the Online Dating Association (ODA).
Membership means that the site has to commit to an industry code of practice that includes honest communication with users, protecting their privacy and providing a mechanism for reporting abuse.
In order to be valid, the code must be placed by the user: If someone else posts the code they get a warning the verification is not valid.
This is one of the reasons we are gaining popularity.
Still others report being worried about not knowing who they are really dealing with when they meet someone online. Most of us would feel better if we knew we were viewing a profile right?