Women are especially likely to enlist a friend in helping them craft the perfect profile—30% of female online daters have done this, compared with 16% of men.
5% of Americans who are in a marriage or committed relationship say they met their significant other online.
Many online daters enlist their friends in an effort to put their best digital foot forward.
Some 22% of online daters have asked someone to help them create or review their profile.
Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.