It was aimed at both men and women from the outset, was the first to provide features especially for women, Between July and December 2013 it had an average daily readership of approximately 3.951 million, of whom approximately 2.503 million were in the ABC1 demographic and 1.448 million in the C2DE demographic. On this date it also absorbed the Daily Sketch, which had been published as a tabloid by the same company.The publisher of the Mail, the Daily Mail and General Trust, is currently a FTSE 250 company and the paper has a circulation of around two million, which is the fourth largest circulation of any English-language daily newspaper in the world.In 1900 the Daily Mail began printing simultaneously in both Manchester and London, the first national newspaper to do so (in 1899, the Daily Mail had organised special trains to bring the London-printed papers north).
Lord Salisbury, 19th-century Prime Minister of the United Kingdom, dismissed the Daily Mail as "a newspaper produced by office boys for office boys." With Harold running the business side of the operation and Alfred as Editor, the Mail from the start adopted an imperialist political stance, taking a patriotic line in the Second Boer War, leading to claims that it was not reporting the issues of the day objectively.
From the beginning, the Mail also set out to entertain its readers with human interest stories, serials, features and competitions (which were also the main means by which the Harmsworths promoted the paper).
The main concern of Viscount Rothermere, the current chairman and main shareholder, is that the circulation be maintained.
He testified before a House of Lords select committee that "we need to allow editors the freedom to edit", and therefore the newspaper's editor was free to decide editorial policy, including its political allegiance.
In 1922, when Lord Northcliffe died, Lord Rothermere took full control of the paper.