These ads offered various apologies for past editorial approaches, such as "Sorry for losing touch".
None of the posters mentioned the Evening Standard by name, although they featured the paper's Eros logo.
In 1987 the Evening News was briefly revived to compete with Robert Maxwell's London Daily News, reverting into the Evening Standard.
In 1988 it incorporated the byline "Incorporating the 'Evening News'", which remained until the paper's sale in 2009.
The London Evening Standard, although a regional newspaper, does cover national and international news, though with an emphasis on London-centred news (especially in its features pages), covering building developments, property prices, traffic schemes, politics, the congestion charge and, in the Londoner's Diary page, gossip on the social scene.