Environmental dating services


The same principle applies to online dating: The sheer number of potential partners creates abundant choice.

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This can be especially beneficial for people who don’t have a large social circle.

In addition to the sheer number of people you can meet, many sites provide an avenue for meeting like-minded people. Unlike other social venues, on an online dating site, you can be fairly certain that everyone you meet is single and looking.

There are dating sites devoted to particular religious groups, like Christian Mingle or JDate, for example, as well as sites that cater to gay and lesbian daters. This removes a lot of the ambiguity that you face when you meet an interesting person at a work event or a party. Because of the ease and relative anonymity of online dating sites, we may take more risk reaching out to people we would not approach in person.

And even though men generally contact women more than vice versa on these sites, research has shown that a sizable minority of women do reach out to men they find desirable online, suggesting that these sites allow some women to overcome traditional gender norms that cast them in a passive role of waiting to be approached (Scharlott & Christ, 1995). Shy or socially anxious individuals often have difficulty forming and maintaining close relationships (Alden & Taylor, 2004; Davila & Beck, 2002).

But in real life, after we get to know someone and like their personality, we begin to find them more physically appealing as well (Kniffin & Wilson, 2004).