Focus on the Family began OUP in 2004 with the goal of convincing women not to have abortions.FOTF officials said that ultrasound services help a woman better understand her pregnancy and baby's development, creating an important "bonding opportunity" between "mother and unborn child".
The organization also cut its budget from $160 million in fiscal 2008 to $138 million for fiscal 2009.
He left Focus on the Family in early 2010, and subsequently founded Family Talk as a non-profit organization and launched a new broadcast that began airing nationally on May 3, 2010.
Focus on the Family's Option Ultrasound Program (OUP) provides grants to qualifying crisis pregnancy centers to cover 80 percent of the cost of an ultrasound machine or sonography training.
As of October 31, 2014, the program has provided 655 grants to centers in all 50 states and Bucharest, Romania.
Psychologists, psychiatrists, and social scientists have criticized Focus on the Family for trying to misrepresent their research to bolster FOTF's fundamentalist political agenda and ideology.