Dating coaches go beyond just helping to find a match and also work on clients’ self-presentation and social skills.
“Online dating can help you get a date,” said Chris Luna, “but it doesn’t guarantee that you have the social skills to build the right emotional connection and then move things along intimately.” Luna owns Craft of Charisma on Canal Street, through which he offers services from $200 to $6,000 to help men choose the appropriate dating site, set up a profile, hire a photographer and even consult on selecting the most optimal shots.
The service is available in five cities, and Tessler and Kay are looking to expand nationwide.
Scaling to Match.com-like capacity, however, is not one of their goals: “We want to remain a lifestyle brand,” said Tessler.
Realistically, however, the sheer number of prospective partners creates its own major problem—but also a huge business opportunity.