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We protect women online and are the first site to use an intention assured payment model, considerably reducing the time taken for both men and women to meet a suitable partner.

The sentiment from our market research was; a red herring of wasted time.

It seems technology has yet to find a way to incorporate a human touch in online dating selection. This process reduces the time spent on a ‘daily mismatch’ whilst giving users an instant compatibility reference point.

Amanda said she likes being in the driver’s seat, though the site “puts a little pressure” on gals to act fast, lest a possible mate drift away in a day. "It's entertaining to see girls do something they don't normally do - come up with a pick up line," says Stephen Jensen, 25, who lives in the Bronx and works in advertising.