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The site is very sticky." My Single Friend attracts 9,000 new singles a month from across the UK.It is on track to make underlying profits of about £1.5m this year.

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*My Single Friend is the tenth-most popular subscription-based internet dating site in the UK and has about 20,000 members.

*The odds of finding love online seem better for men, at least in London and Manchester.

While the shareholders are looking to sell My Single Friend, it is understood they would consider selling a minority stake to help launch the website overseas.

A source said: "The real opportunity is international expansion because no one else in the world does this [friend recommendation] and it works really well.

There was 25 per cent spike in traffic to UK dating websites in July – the highest peak in visits for three years, according to Hitwise.