And yet, just this week, a new analysis from Michigan State University found that online dating leads to fewer committed relationships than offline dating does — that it doesn’t work, in other words.
That, in the words of its own author, contradicts a pile of studies that have come before it.
(“Everyone knows that all personality profiling is bull****,” a former Match executive told him.
“As a marketing hook, it works great.”) In reality, dating sites are most effective as a kind of virtual town square — a place where random people whose paths wouldn’t otherwise cross bump into each other and start talking.
(This one, for the record, looked at marriages and other long-term relationships; if you’re not looking to tie the knot, its conclusions aren’t for you.) Then there’s a sort of secondary issue in how we define a site’s actual function, because despite the marketing hype, that isn’t clear.