As a result of sexting being a relatively recent practice, ethics are still being established by both those who engage in it and those who create legislation based on this concept.
Whether sexting is seen as a positive or negative experience typically rests on the basis of whether or not consent was given to share the images.
In 2013, it was found that sexting is often used to enhance the relationship and sexual satisfaction in a romantic partnership.
Sexting thus can be considered a "behaviour that ties into sexuality and the subsequent level of relationship satisfaction experienced by both partners".
Those sending photos over Snapchat believe they will disappear without consequences so they feel more secure about sending them.