It's a bitter pill to swallow for those of us who have spent our working lives striving for parity, while scorning the eyelash-batting treachery of women who played on their gender.
It's also reminiscent of The Surrendered Wife, American author Laura Doyle's controversial 2001 best-seller that espoused the virtues of relinquishing control in order to rekindle intimacy.
To get our relationships back on track, we women must try to rein in our control-freakery and rediscover our femininity, which will (theoretically) reawaken our partner's dormant masculinity.
According to Kaye, men grow in confidence – and manliness – when they receive the three As: Appreciation, Acknowledgement and Adoration.
Women, on the other hand, crave the three Cs: to be Cherished, Complimented and Communicated with.
Yes him, the one lounging on the sofa, half-comatose in front of Midsomer Murders. Do you feel irritated that he happily fusses around in the kitchen when guests come for supper, but expects you to remember to take out the bins and fill the car with petrol?
Do you ever find yourself wishing he had a little more get-up-and-go, showed a bit more testosterone-fuelled drive, was – dare I say it – a touch more, you know, manly? If so, then chances are, you only have yourself to blame.
"You get branded an ignorant pig if you don't give a woman a seat and a sexist pig if you do," he says. "Many men seek sexual gratification online because the women they come across fulfil their fantasies and it's safer than dealing with the hard-bitten females they come across in real life.