AARP senior vice president Sami Hassanyeh says after the website approached the organization a year ago about a partnership, AARP decided to plunge in."I do not think we're late in getting into this," he says.
"I think the market is getting bigger, not smaller."New 2012 Census information released in November says there are almost 38 million unmarried Americans ages 50 and older in the USA. Research suggests face-to-face chemistry maybe be more important than some online dating sites initially realized.
Add some art or culture in between and it could be fun." That got him a few dates, including one woman he's seen several times since.
The AARP partnership with How About We is part of the broader evolution under way among dating websites to focus more on the elusive ingredient that the online environment has never been able to provide: a reality check.
A study earlier this year in the journal Psychological Science in the Public Interest finds "no compelling evidence" to support the online sites' claims that their algorithms work better than other ways of pairing people."What's been amazing for us is that the industry in 2012 — be it or site after site after site — they're emphasizing meeting face-to-face as a chemistry check," says the study's lead author, social psychologist Eli Finkel of Northwestern University in Evanston, Ill.