The number used for the radio program was one that was specially arranged by AT&T Corporation, CBS Radio, and the White House, to be free to the calling party.
the 900 area code was completely restructured by AT&T to be the premium-rate special area code which it remains today.
While the billing is different, calls are usually routed the same way they are for a toll-free telephone number, being anywhere despite the area code used.
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Another now-uncommon premium-rate scam involves television programming that induces young children to dial the number, banking on the notion that they will be unaware of the charges that will be incurred.
One variant, targeted at children too young to dial a number, enticed children to hold the phone up to the television set while the DTMF tones of the number were played.
Therefore, in contrast to North America where customer service numbers are typically free of charge to the caller, consumers in Europe often used to pay a premium above the cost of a normal telephone call.